Leverage Your Newsletter to Increase Leads for Your Fitness Business

May 22 2015 In Public category
By Josh Leve, AFS Founder & CEO In this day and age it's critical to stay in touch with clients and members.  It's also incredibly important to build your list of prospects so you always have a segmented list to market to. Newsletters are a great way to keep your audience engaged while promoting the benefits of what you do.  Here are my top tips for creating a successful newsletter.   1. Make some of the content educational. It's one thing to promote how many...
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How to Stretch Your Fitness Business' Marketing Budget

May 07 2015 In Public category
By Liz Callham, Special AFS Contributor. We all know fitness business owners (studios, small gyms, independent trainers) don't have the big budgets that many of the big box health clubs do. They don't have the resources or a team of marketing experts that can easily analysis where to allocate certain funds to consistently drive traffic into their businesses. Luckily in today's day and age, fitness business owners are armed with an abundance of technology to fill in the gaps when...
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ACE Advocacy Webinar Series Kicks off With Insight on Shared-use Practices

May 01 2015 In News & Events category
Shared-Use PracticesA new series aimed at educating professionals and the public on policy decisions affecting the fitness and healthcare landscape kicked off this month with Community Based Fitness Business: Shared Use and the Fitness Professional. The webinar, led by ACE Federal Advocacy Manager Sheila Franklin, discussed the benefits of physical activity in community settings, including how it can support supervised play for children, stronger communities and social connections, and...
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Why Joining an Association Makes Sense for Your Business

May 01 2015 In Public category
By Stephen Tharrett and Mark Williamson, ClubIntel At some point in every business’ lifecycle comes a time when they have to decide whether to become a member of an industry association. Industry associations by their very nature are formed to provide a collective and compelling voice to drive industry growth, to insulate it from damaging public policy, and promote the industry’s value to the public at large and to potential investors. In the health, fitness and wellness...
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Are Bootcamps Dead? The American Council on Exercise Wants to Know

April 28 2015 In News & Events category
Military-inspired body-weight training in public parks led by “tough-as-nails” trainers used to be all the rage. But has the once white-hot boot-camp trend finally run its course?  These days, the term “boot camp” is used to describe a variety of workout schemes. For the purposes of this article, boot camp will refer the instruction method of the mid-2000s heyday: an “old-school” workout typically held outdoors, with minimal equipment and with no...
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