Exciting Changes Coming Soon to AFS!    Learn more

Who We Are

The Association of Fitness Studios (AFS) is the only membership community dedicated to the business of fitness studios, while providing the platform for entrepreneurial fitness professionals to start their own businesses.

Market research data critical to your business, discounts on top brands, exclusive networking opportunities, time saving and traffic generating strategies - AFS is leading the studio movement!

Sign Up Today Choose a plan

What We Do

At AFS, we understand your time constraints. Sometimes you just want to know what new strategies to implement to see results - fast!

That's what we do! Through AFS, become connected to people with a shared passion to grow your business.

How We Do It

We provide the platform, process, and products necessary for your fitness business to achieve your desired results.

With over 40 benefits of membership, AFS is the community your business can't be without. Let us show you how we can help.

Is Your Fitness Business All that It Can Be?

Answer 8 simple questions to test your business knowledge.

Start Quiz
to find out

AFS' Exclusive eBook ($99 value)

ACE Approved CECs Now Available!

Earn 0.5 ACE CEC's ($99 Value) when you pass the Studio Success quiz!

"Studio Success is the ultimate guide to studio ownership.  At nearly 200 pages, it's a book unlike any other in the fitness industry and one that will be relevant for many years to come.  Studio Success gives a look behind the curtain, the real-raw truth. I love that!"
Isaiah Truyman - Owner EZIA Human Performance

Download Chapter 1

Get Listed, Be Found
& Stay Competitive Stay Competitive

All AFS members receive a custom profile and exposure through AFS' Studio Finder. Post jobs and special studio offers, get your business listed and be found!

But that's not all. Get a leg up on your competition with several key benefits FREE for AFS members.

Save Money on
Everyday Products & Services Exclusive Publications

Access the combined buying power of the fitness studio community. Easily save the cost of your membership with these exclusive offers and more!

Receive members-only pricing, wholesome discounts and terrific freebies.

Best Practices from
Industry Experts Learn From Experts

Want ideas on ways to drive traffic to your studio? How about retention strategies that work? Looking to go off on your own and want access to additional resources? With over 75 years of combined fitness industry experience, look no further than AFS.

Specialized Content
for Studio Owners Exclusive Publications

Access studio spotlights from owners who share their secrets! Understand industry trends with AFS' annual research report. Need a studio membership agreement? We've got a library full of forms and templates. With AFS, find everything your business needs faster.

Learn about the
AFS Academy

AFS Alliance Partners


NEWS RELEASE Kevin Steele Joins AFS Advisory Council (CHICAGO, ILLINOIS, November 8, 2015) – The Association of Fitness Studios (AFS) today proudly announced the addition of...
By Josh Leve, AFS Co-Founder & CEO. Over the past few years, we couldn't have been more excited with the reception that AFS has received in the fitness industry. With nearly 40 partnerships...
By Josh Leve, AFS Founder & CEO. What a week!  With over 12 hours of education packed into only a few days, nearly 200 studio owners and fitness professionals came away with some of...


Based on the current rise of studio-type fitness environments, I believe the AFS products, services, and benefits can make a substantial, positive difference to the bottom line of almost any studio. We are supporting it.
Scott Goudeseune, CEO American Council on Exercise
It was an honor & pleasure to work with AFS at Club Industry. I love what they are doing to help fitness studio owners and operators be successful. The team at AFS has a wealth of knowledge, a deep-seated and genuine desire to help people be successful, and they are going to create great IMPACT in our industry.
Todd Durkin Owner, Fitness Quest 10 & Todd Durkin Enterprises
AFS Supporters