Who We Are

The Association of Fitness Studios (AFS) is the only membership community dedicated to the business of fitness studios, while providing the platform for entrepreneurial fitness professionals to start their own businesses.

Market research data critical to your business, discounts on top brands, exclusive networking opportunities, time saving and traffic generating strategies - AFS is leading the studio movement!

Sign Up Today Choose a plan

What We Do

At AFS, we understand your time constraints. Sometimes you just want to know what new strategies to implement to see results - fast!

That's what we do! Through AFS, become connected to people with a shared passion to grow your business.

How We Do It

We provide the platform, process, and products necessary for your fitness business to achieve your desired results.

With over 40 benefits of membership, AFS is the community your business can't be without. Let us show you how we can help.

Is Your Fitness Business All that It Can Be?

Answer 8 simple questions to test your business knowledge.

Start Quiz
to find out

AFS' Exclusive eBook ($99 value)

ACE Approved CECs Now Available!

Earn 0.5 ACE CEC's ($99 Value) when you pass the Studio Success quiz!

"Studio Success is the ultimate guide to studio ownership.  At nearly 200 pages, it's a book unlike any other in the fitness industry and one that will be relevant for many years to come.  Studio Success gives a look behind the curtain, the real-raw truth. I love that!"
Isaiah Truyman - Owner EZIA Human Performance

Download Chapter 1

Get Listed, Be Found
& Stay Competitive Stay Competitive

All AFS members receive a custom profile and exposure through AFS' Studio Finder. Post jobs and special studio offers, get your business listed and be found!

But that's not all. Get a leg up on your competition with several key benefits FREE for AFS members.

Save Money on
Everyday Products & Services Exclusive Publications

Access the combined buying power of the fitness studio community. Easily save the cost of your membership with these exclusive offers and more!

Receive members-only pricing, wholesome discounts and terrific freebies.

Best Practices from
Industry Experts Learn From Experts

Want ideas on ways to drive traffic to your studio? How about retention strategies that work? Looking to go off on your own and want access to additional resources? With over 75 years of combined fitness industry experience, look no further than AFS.

Specialized Content
for Studio Owners Exclusive Publications

Access studio spotlights from owners who share their secrets! Understand industry trends with AFS' annual research report. Need a studio membership agreement? We've got a library full of forms and templates. With AFS, find everything your business needs faster.

Learn about the
AFS Academy

AFS Alliance Partners


By Josh Leve, AFS Founder & CEO When it comes to spotlighting the best of the best, look no further than North Point Fitness, in Roswell, GA.  Run by fitness expert and AFS Advisory...
By Chuck Leve, AFS President. We all prefer to be happy in our jobs. Nobody likes disgruntled or disruptive employees, including the employee themselves, since few people want to be...
By Josh Leve, AFS Founder & CEO Personal Fitness Training, Ltd., is run by President, Debora Morris and opened its doors 25 years ago in Wilmette, IL! AFS asked Debora 12 questions every...


Based on the current rise of studio-type fitness environments, I believe the AFS products, services, and benefits can make a substantial, positive difference to the bottom line of almost any studio. We are supporting it.
Scott Goudeseune, CEO American Council on Exercise
It was an honor & pleasure to work with AFS at Club Industry. I love what they are doing to help fitness studio owners and operators be successful. The team at AFS has a wealth of knowledge, a deep-seated and genuine desire to help people be successful, and they are going to create great IMPACT in our industry.
Todd Durkin Owner, Fitness Quest 10 & Todd Durkin Enterprises
AFS Supporters