Josh Leve

Founder & CEO

Josh Leve is responsible for the strategic development and growth of the Association of Fitness Studios. Josh brings more than 14 years of sales, consulting, advertising, marketing, operations, and retail experience to AFS.

Josh has spent more than a decade in the fitness industry. Most recently managing large scale health clubs and successfully turning around the financial performance of three different facilities, while also providing consultative services for the boutique studio market.

With 13,000 members and 60 industry partnerships – Josh’s success with AFS has translated into being featured in all major fitness publications, the Wall Street Journal and US News. He is also a featured speaker for events such as Club Industry, NSCA, EMPOWER!, and more.

You can say running an association and being in the fitness industry was inevitable for Josh. His grandfather Mort (a member of the Handball Hall of Fame) was founder of the National Court Clubs Association (NCCA) – one of the International, Health, Racquet and Sportsclub Association’s (IHRSA) predecessors – and executive director of the US Handball Association (USHA).

His father, Chuck Leve (a member of the Racquetball Hall of Fame) and 40-year industry veteran, was executive director of the US Racquetball Association, a founding employee of IHRSA, and developer and builder of four fitness start-ups including IHRSA.

Prior to his health club experience Josh worked with Corbett Accel – the largest healthcare communications/advertising company in the US where he launched products for major pharmaceutical companies such as Merck, Bristol Myers Squibb and Sanofi-Aventis. Josh holds a BA in Journalism from the University of Kansas.