Who We Are

The Association of Fitness Studios (AFS) is the only membership community dedicated to the business of fitness studios.
We help great fitness professionals become even greater business owners. Learn More

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Retain clients
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Everything you need to run your business is right here.

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AFS Alliance Partners

AFS' Exclusive eBook

Why get the book?

Studio Success is a must-read for any developer or owner of a fitness studio.
This exclusive publication takes your from A to Z in the how-to's and must-have's to make the critical business decisions necessary for profitability.

Download Chapter 1


By Liz Callham, AFS Contributor.  The focus of my next few blogs is geared towards helping you measure your success.  In the midst of busy days, derailments, staff turnover, and...
By Josh Leve, AFS Co-Founder & President. Studio Spotlights are an ongoing AFSfitness.com section that shines its light on some of the most successful studios in the nation,...
By Chuck Leve, AFS Senior Business Consultant.  Forty years ago when I entered the fitness industry 15% of the U.S. population exercised regularly. Today, 15% of the US population...


Based on the current rise of studio-type fitness environments, I believe the AFS products, services, and benefits can make a substantial, positive difference to the bottom line of almost any studio. We are supporting it.
Scott Goudeseune, CEO American Council on Exercise
It is exciting to see the fitness industry evolving and the role that AFS plays in this. AFS understands the trends and "gets" it.  I strongly encourage studio owners and fitness professionals to join.
Karen Jashinsky Founder, O2 MAX
AFS Supporters