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The Association of Fitness Studios (AFS) is the only membership organization dedicated to the business of fitness studios.
Join today to connect with your peers, learn new strategies, and grow your business. Together we're building a stronger more unified studio community. Learn More

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AFS - Providing the road map for your studio's success.

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AFS Alliance Partners

AFS' Exclusive eBook

Why get the book?

Studio Success is a must-read for any developer or owner of a fitness studio.
This exclusive publication takes your from A to Z in the how-to's and must-have's to make the critical business decisions necessary for profitability.

Download Chapter 1


By Liz Callham, AFS Contributor. This blog will focus on how to create a community atmosphere within your studio.  First off, let’s talk about why this is...
By Josh Leve, AFS Co-Founder & President. Studio Spotlights are an ongoing AFSfitness.com section that shines its light on some of the most successful studios in the nation,...
By Liz Callham, AFS Contributor. Your frontline staff is the lifeline of your business.  Keeping them motivated and engaged is crucial in ensuring your business has a great...


Based on the current rise of studio-type fitness environments, I believe the AFS products, services, and benefits can make a substantial, positive difference to the bottom line of almost any studio. We are supporting it.
Scott Goudeseune, CEO American Council on Exercise
It is exciting to see the fitness industry evolving and the role that AFS plays in this. AFS understands the trends and "gets" it.  I strongly encourage studio owners and fitness professionals to join.
Karen Jashinsky Founder, O2 MAX
AFS Supporters