Who We Are

The foundation for any successful studio owner, the Association of Fitness Studios (AFS) is the premier fitness industry organization dedicated solely to the business of fitness studios.  

With AFS, stay competitive and quickly access the tools and resources you need to grow and sustain your business.

Sign Up Today Choose a plan

Best Practices from
Industry Experts Learn From Experts

Want ideas on ways to drive traffic to your studio? How about retention strategies that work? Looking to go off on your own and want access to additional resources? With over 75 years of combined fitness industry experience, look no further than AFS.

Specialized Content
for Studio Owners Exclusive Publications

Access studio spotlights from owners who share their secrets! Understand industry trends with AFS' annual research report. Need a studio membership agreement? We've got a library full of forms and templates. With AFS, find everything your business needs faster.

Learn about the
AFS Academy

AFS' Exclusive eBook ($99 value)

ACE Approved CECs Now Available!

Earn 0.5 ACE CEC's ($99 Value) when you pass the Studio Success quiz!

"Studio Success is the ultimate guide to studio ownership.  At nearly 200 pages, it's a book unlike any other in the fitness industry and one that will be relevant for many years to come.  Studio Success gives a look behind the curtain, the real-raw truth. I love that!"
Isaiah Truyman - Owner EZIA Human Performance

Download Chapter 1

Get Listed, Be Found
& Stay Competitive Stay Competitive

All AFS members receive a custom profile and exposure through AFS' Studio Finder. Post jobs and special studio offers, get your business listed and be found!

But that's not all. Get a leg up on your competition with several key benefits FREE for AFS members.

  • Exposure to millions through the Preventure/IFCN network
  • Annual strategy session with AFS Executive Team
  • 20+ page website analysis from AWM
  • Marketing coaching session from Susan K. Bailey
  • Target market analysis from Muscle Up Marketing
  • Social media consultation with Coastal Social Media Group
  • Network through roundtables and interactive forums
  • Participation in SilverSneakers FLEX program

Save Money on
Everday Products & Services Exclusive Publications

Access the combined buying power of the fitness studio community. Easily save the cost of your membership with these exclusive offers and more!

Receive members-only pricing, wholesome discounts and terrific freebies.

  • Custom insurance programs from SFIC
  • One month free from MINDBODY
  • 50% off website design fees
  • 25% off all Schwinn triple link pedals
  • 20% off social media services
  • 20% off all SPRI orders
  • 15% off all Balanced Body orders
  • 10% discount on ACE study bundles
  • Save 15% on LegalZoom documents and services

AFS Alliance Partners


By Liz Callham, Special AFS Contributor You might have read the title of this blog post and thought to yourself, "That must be a typo."  Nope, it's not!  I’ve written before on...
By Josh Leve, AFS Co-Founder & President. Studio Spotlights are an ongoing AFSfitness.com section that shines its light on some of the most successful studios in the nation,...
By Liz Callham, AFS Contributor. Studio owners are constantly working towards being more efficient throughout the day. How many times have you said this to yourself..."If only there were more...


Based on the current rise of studio-type fitness environments, I believe the AFS products, services, and benefits can make a substantial, positive difference to the bottom line of almost any studio. We are supporting it.
Scott Goudeseune, CEO American Council on Exercise
It is exciting to see the fitness industry evolving and the role that AFS plays in this. AFS understands the trends and "gets" it.  I strongly encourage studio owners and fitness professionals to join.
Karen Jashinsky Founder, O2 MAX
AFS Supporters