Why Joining an Association Makes Sense for Your Business

May 01 2015 In Public category
By Stephen Tharrett and Mark Williamson, ClubIntel At some point in every business’ lifecycle comes a time when they have to decide whether to become a member of an industry association. Industry associations by their very nature are formed to provide a collective and compelling voice to drive industry growth, to insulate it from damaging public policy, and promote the industry’s value to the public at large and to potential investors. In the health, fitness and wellness...
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The Association Value Equation - the Inherent Value of Industry Research

April 14 2015 In Public category
By Stephen Tharrett and Mark Williamson, ClubIntel. At some point in every small business’ lifecycle comes a time when they have to decide whether to become a member of an industry association. Industry associations by their very nature are formed to provide a collective voice to help an industry grow, to protect it from damaging legislation, and promote it to the public and investors. For example, the International Health, Racquet and Sportclub Association’s (IHRSA) mission...
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3 Ways to Strengthen Your Brand

December 23 2014 In Public category
By Liz Callham, AFS Special Contributor. Before you can strengthen your brand, you need to fully understand what your brand is.  We cover this topic in great detail in Chapter 2 of Studio Success, AFS'Authoritative Guide to Owning and Operating a Fitness Studio.   As author Stephen Tharrett writes, "Your studio’s brand is its reputation; it’s the promise of value you offer the market and the immediate thought that a consumer, prospect, client and/or...
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Crowdfunding - Is it a Viable Funding Source for Studio Operators?

November 10 2014 In Public category
By Steven Tharrett, Special AFS Contributor and Author of Studio Success! Crowdfunding is a new twist to an old approach to fund raising that has emerged over the past decade. Crowdfunding leverages the interests and passions of friends, associates and consumers to raise monetary contributions to fund a business venture. In 2013 crowd funding reportedly generated over $5 billion. The crowdfunding model involves three key elements. First, is the entrepreneur who has identified a...
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October 2014

October 01 2014 In Expert Q&A category
Answer by...Mark Powicki, PT, DPT, CSCS Owner, AAPT, AAFA  Q. As a business owner, what’s the best piece of advice you can give current or aspiring studio owners?  A. For one, make sure you’re doing what you love and for all the right reasons!  Wanting to help people recover from injuries/surgeries etc, having a compassionate caring demeanor, wanting to teach and educate people etc., unfortunately do NOT make you a great...
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