Why Joining an Association Makes Sense for Your Business

May 01 2015 In Public category
By Stephen Tharrett and Mark Williamson, ClubIntel At some point in every business’ lifecycle comes a time when they have to decide whether to become a member of an industry association. Industry associations by their very nature are formed to provide a collective and compelling voice to drive industry growth, to insulate it from damaging public policy, and promote the industry’s value to the public at large and to potential investors. In the health, fitness and wellness...
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The 8 Toxic Personalities That Can Derail Your Fitness Business

November 17 2014 In Public category
By Josh Leve, AFS Co-founder & President. In all my years working in the fitness industry, I can’t tell you how many times an inviting, friendly work environment created an atmosphere that fostered growth. When building or running your own business you need to be laser focused and not let outside factors impede your future plans. But any studio owner knows that running a business also requires a delicate balance when it comes to handling your own employees. A toxic...
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Top 5 Ways to Develop New Fitness Programming

September 16 2014 In Public category
By Liz Callham. AFS Contributor. Before investing in new programming for your studio, there are many questions and steps to take into account. Below is a simple way to break these down in order to ensure you are making the investment. 1. Decide what department do you want to expand or increase revenue in (also a good time to ask yourself if this is to break into a new demographic, add new trends/equipment to your studio or simply add diversity to your current offerings) 2. Survey...
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How Visible is Your Business in Your Community?

August 12 2014 In Public category
By Liz Callham, AFS Contributor. Many times studios focus their efforts on the website, social media, and of course the traffic walking in the door. But every business should also ensure they are connected within the community as well.  It allows you to be seen more well-rounded as a company, as well as become more than just part of one industry.  Connecting through the community means you are more aware of changes that are occurring, new businesses that are developing,...
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Equinox Acquires Sports Club/LA Clubs from Millennium Partners

August 07 2014 In News & Events category
Equinox, New York, has acquired the Sports Club/LA clubs operated by Millennium Partners, the New York-based parent company of Millennium Partners Sports Club Management, Boston. Millennium Partners Sports Club Management had operated seven Sports Club/LA clubs: two in the Boston area, two in New York City and one each in San Francisco, Miami and Washington, DC. Equinox says it is acquiring six of the clubs owned by Millennium Partners—including the Reebok Sports Club/NY...
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