New to Social Media? Start Here to Build Your Online Presence

September 21 2015 In AFS Academy category
By Deneen Laprade, Marketing Coach, Susan K. Bailey Marketing & Design You comb the pages of the Internet to glean from it the best social media content you can share. You even write your own branded content and post it to various outlets regularly. Like many studio operators, you’ve expanded your marketing mix to include social media. And like many studio operators, you can’t make a direct link from posts, shares & likes to actual dollars. First, look at the...
Read more

How to Increase the Retention Rate at Your Studio

September 21 2015 In AFS Academy category
By Deneen Laprade, Marketing Coach, Susan K. Bailey Marketing & Design  How much is a client retained worth? Let’s just say it's much easier to retain a client than it is to find a new one. It’s quantifiably more efficient, productive and mutually beneficial to both studio operator and client when the two form a long-term relationship. In the business world, retention is defined as the ability to keep workers or customers from leaving a company. We use the...
Read more

How the Member Experience Impacts Your Bottom Line, And What You Can Do About It

September 21 2015 In AFS Academy category
By Josh Leve, AFS Founder & CEO Recently I was speaking to a family friend about the explosion of fitness studios in the San Francisco area.  He mentioned that he was amazed to see so many popping up all over the place and even recounted his recent experience with one. Here's what happened... While out grocery shopping he noticed some clever advertising in the window of a local fitness studio. He was interested because he and his wife are involved with Pilates, yoga, and...
Read more

Staff & Member Engagement - What Every Studio Owner Should Focus On

September 21 2015 In AFS Academy category
By Mike Ryan, Executive Vice President, Business Affairs  Harvard Business Review blogger John Coleman writes that great leadership starts “incommunity,” that great leaders act “not in isolation but with community,” and the “most inspiring leadership is that done for community” (“Leadership is Not a Solitary Task,” 2/5/14 blogs.hbr.org). As a fitness studio owner you not only have the opportunity to create a community for...
Read more

How to Deal With Competition, Crush it and Take Your Studio to New Heights

September 21 2015 In AFS Academy category
By Josh Leve, AFS Founder & CEO Business is war and the competition is the enemy--right? Wrong. Though competition is a fundamental aspect of being in business, savvy entrepreneurs know that viewing competitors exclusively as adversaries is shortsighted and potentially damaging. Every February in Chicago there’s a week properly titled, Restaurant Week. The program was designed to promote the restaurant industry and drive traffic to participating establishments during a...
Read more