Toward the end of 2012, fitness industry veterans Josh Leve, and his father Chuck, recognized the rapid proliferation of freestanding fitness studios as a significant trend. With Josh’s health club and studio management background, and Chuck’s fitness trade association experience, they realized these business owners lacked one cohesive organization to support their efforts.
The reality was these businesses (ranging from 500 to 10,000 square feet) – opened by great fitness professionals – could benefit immensely from the sharing of ideas, business best practices, industry leading market research, tools and additional resources - previously only available for larger big box facilities.
Josh and Chuck also recognized that thousands of fitness professionals were dreaming the dream of owning their own studio – but didn’t know where to turn for credible, unbiased, helpful information. Training was their expertise, but business ownership was often foreign territory.
Soon thereafter AFS was born!
The Association of Fitness Studios (AFS) builds on the passion, compassion and courage its members have already shown. Most of the business challenges of studio ownership are universal, and AFS delivers the tools necessary to enhance management efficiency, marketability, and profitability.
Further, AFS is the direct link between studio owners, suppliers, fitness professionals, certifying organizations, and consumers - connecting all segments of this vibrant industry.
For details on AFS accomplishments in its first two full years of operations, click below.