Grow your fitness business today!


Studio Owner

Studio Owner

Membership Pricing




Exclusive Member-Only Best Practice Articles –Expert Advice Specifically for Fitness Studios

Custom Profile Page. Get Listed and Be Found! Post Jobs and Special Offers. Fit Pros - Promote Your Skills to Potential Employers

Attract More Customers - Promote Your Studio Through Preventure/IFCN's Network of 4 Million+ Consumers

Customized Business Coaching and Annual Strategy Session with AFS Co-founders

Fitness Industry Discounts Worth Thousands. (Save from ACE, SPRI, Balanced Body, SFIC, MINDBODY, and many more)

Business Strategy Bundle. (Personalized Consultative Sessions in Marketing, Social Media, Operations, Finance, HR, and more)

Studio Start-up Toolkit. (Business Plan & Start-up Templates, Branding Worksheets, Strategy Charts, and more)

Custom Insurance Programs from Sports and Fitness Insurance Corporation

Access to AFS' Business Library. (Templates for Finance, HR, Sales, Marketing, and General Business)

Market Research Reports Focused on the Fitness Studio Market

20+ Page Comprehensive Website Assessment and Evaluation

Detailed Target Market Analysis and Demographic Report

Drive More Business - Access the SilverSneakers FLEX program and American Specialty Health

CECs from the American Council on Exercise

Connect with Your Peers via AFS Community Connect

Access to Industry Expert Solution Center

Monthly Educational Webinars & Studio Solutions eNewsletter

Loyalty and Retention Programs

Enrollment in AFS Exclusive Product Spotlight Program

Access to Industry Calendar of Events

Unlimited Studio Profiles



$ 199
Get Started
$ 199
Get Started
$ 199
Get Started

ATTENTION: Vendors, Suppliers, Manufacturers and Consultants!
AFS has a benefits package designed exclusively for You!
Click here for more information

Frequently Asked Questions

Who can join AFS?

Our three primary membership categories are Studio, Professional, and Associate (Vendor).

Studios are usually represented by their owner and the studio can be of any type: personal training, physical therapy, Pilates, yoga, etc. Typically our member studios are less than 10,000 square feet although our business principles will help all studios.

Professionals are instructors/trainers who are yet to open their own studio, but have that vision. Our products and programs show these professionals what they need to know and do before and after opening their studio.

Associates are our vendor friends, providing products and services that serve the needs of studio owners. By gathering the “leverage” of a national association AFS has been able to secure advantageous pricing and programs on behalf of our members.

Can I join AFS if I'm already a member of another association? 

Yes! We welcome all. AFS offers all the benefits and business coaching for the fitness studio community. Through AFS you'll learn how to take your business to the next level!

How can I reach an AFS representative?

You may contact us or call (312) 361-1144 and one of our representatives will be happy to assist you.


How does AFS help grow my business?

Just one new idea that generates or saves one new client/member pays for your AFS membership! Whether it's through our customized business coaching, networking opportunites or elsewhere all AFS members receive the benefits necessary to grow their business. We trust that you will enjoy your membership and all the value AFS provides. Have questions? Email us at


How do I take advantage of all the benefits AFS offers?

Taking advantage of all AFS has to offer is easy! Once you become a member you receive instant access to our community. Connect with your peers, obtain valuable business coaching, and get everything you need to take your business to the next level. 


Can I convert my membership from Fitness Professional to Studio Owner?

Of course! Switching your membership is an easy process. Just let us know you'd like to make the change by emailing us at


What is AFS?

The Association of Fitness Studios (AFS) is dedicated to providing studio owners and fitness professionals the business coaching and benefits necessary to positively impact their business. 



The AFS concept has been on our radar for some time. What AFS offers will go a long way toward helping the smaller studios reach their financial objectives. We look forward to partnering with AFS.
Jennifer Urmston Lowe National Account Manager Sports & Fitness Insurance
Independent studios are making a big difference in our industry and SPRI is excited to be partnering with AFS which is providing support and services to this dynamic and fast-growing segment of the industry.
Herb Flentye, CEO SPRI Products
As a studio owner in Chicago, I was looking for exactly what AFS provides - profitability enhancement tools directly focused on my business. We’re excited about utilizing AFS’ benefits and becoming part of the community in order to help see my business grow.
Pia Hamilton, Owner Intrigue Dance & Performing Arts Center
It is exciting to see the fitness industry evolving and the role that AFS plays in this. AFS understands the trends and "gets" it.  I strongly encourage studio owners and fitness professionals to join.
Karen Jashinsky Founder, O2 MAX