Celebrate AFS' Anniversary in October! 

Use code AFSONE to save up to 75%!
Offer expires 10/31/14


Studio Owner

Studio Owner

Membership Pricing

$199 $49.75/yr

$199 $49.75/yr

$349 $87.25/yr

Exclusive Member-Only Best Practice Articles –Expert Advice Specifically for Fitness Studios

Custom Profile Page. Get Listed and Be Found! Post Jobs and Special Offers. Fit Pro’s - Promote Your Skills to Potential Employers

Attract More Customers - Promote Your Studio Through Preventure/IFCN's Network of 4 Million+ Consumers

Free CECs from the American Council on Exercise

Fitness Industry Discounts Worth Thousands. (Save from ACE, SPRI, Balanced Body, SFIC, MINDBODY, and many more)

Business Strategy Bundle. (Personalized Consultative Sessions in Marketing, Social Media, Operations, Finance, HR, and more)

Studio Start-up Toolkit. (Business Plan & Start-up Templates, Branding Worksheets, Strategy Charts, and more)

Custom Insurance Programs from Sports and Fitness Insurance Corporation

Access to AFS' Business Library. (Templates for Finance, HR, Sales, Marketing, and General Business)

Market Research Reports Focused on the Fitness Studio Market

20+ Page Comprehensive Website Assessment and Evaluation

Detailed Target Market Analysis and Demographic Report

Drive More Business - Access the SilverSneakers FLEX program and American Specialty Health

Annual Strategy Session and Business Needs Analysis with AFS

Connect with Your Peers via AFS Community Connect

Access to Industry Expert Solution Center

Monthly Educational Webinars & Studio Solutions eNewsletter

Loyalty and Retention Programs

Enrollment in AFS Exclusive Product Spotlight Program

Access to Industry Calendar of Events

Unlimited Studio Profiles



Get Started
Get Started
Get Started

ATTENTION: Vendors, Suppliers, Manufacturers and Consultants!
AFS has a benefits package designed exclusively for You!
Click here for more information

Frequently Asked Questions

Who can join AFS?

Our three primary membership categories are Studio, Professional, and Associate (Vendor).

Studios are usually represented by their owner and the studio can be of any type: personal training, physical therapy, Pilates, yoga, etc. Typically our member studios are less than 10,000 square feet although our business principles will help all studios.

Professionals are instructors/trainers who are yet to open their own studio, but have that vision. Our products and programs show these professionals what they need to know and do before and after opening their studio.

Associates are our vendor friends, providing products and services that serve the needs of studio owners. By gathering the “leverage” of a national association AFS has been able to secure advantageous pricing and programs on behalf of our members.

Can I join AFS if I'm already a member of another association? 

Yes! We welcome all. Single studio owners can join during the month of October for only $49.75.

How can I reach an AFS representative?

You may contact us or call (312) 361-1144 and one of our representatives will be happy to assist you.


Can I try AFS during the month of October?

AFS is not able to offer a free trial or refunds during our anniversary promotional offer. We trust that you will enjoy your membership and all the value AFS provides, including a 75% discount off of our standard rates. If you have any questions or need further information please feel free to call us at (312) 361-1144 or email us at info@afsfitness.com.  


Does the anniversary promotion give me access all the member benefits?

Absolutely! Connect with your peers, obtain valuable business information, and explore all the benefits we have to offer. AFS was created to help build a stronger, more unified studio community.  


Can I convert my membership from Fitness Professional to Studio Owner?

Of course! Switching your membership is an easy process. Just let us know you'd like to make the change by emailing us at info@afsfitness.com.


What’s the benefit of joining during the AFS Anniversary promotion?

You save BIG money! Nearly $150 on membership and receive a free copy of STUDIO SUCCESS, the exclusive AFS eBook.



The AFS concept has been on our radar for some time. What AFS offers will go a long way toward helping the smaller studios reach their financial objectives. We look forward to partnering with AFS.
Jennifer Urmston Lowe National Account Manager Sports & Fitness Insurance
Independent studios are making a big difference in our industry and SPRI is excited to be partnering with AFS which is providing support and services to this dynamic and fast-growing segment of the industry.
Herb Flentye, CEO SPRI Products
As a studio owner in Chicago, I was looking for exactly what AFS provides - profitability enhancement tools directly focused on my business. We’re excited about utilizing AFS’ benefits and becoming part of the community in order to help see my business grow.
Pia Hamilton, Owner Intrigue Dance & Performing Arts Center
It is exciting to see the fitness industry evolving and the role that AFS plays in this. AFS understands the trends and "gets" it.  I strongly encourage studio owners and fitness professionals to join.
Karen Jashinsky Founder, O2 MAX