We Support Your Passion!


Studio Owner

Studio Owner

Membership Pricing

$199/yr or $29/mo

$199/yr or $29/mo


Business Strategy Bundle ($1,000 value) FREE. (Expert consultations in Marketing, Operations, Finance, Executive Coaching, and more)

Studio Start-up Toolkit ($500 value) FREE. (Business Plan & Start-up Templates, Branding Worksheets, Strategy Charts, and more)

Access to AFS' Business Library. (Templates for Finance, HR, Sales, Marketing, and General Business)

Fitness Industry Discounts Worth Thousands. (Save from ACE, SPRI, Balanced Body, SFIC, MINDBODY, and many more)

Custom Insurance Programs

Participation in Roundtable Discussions

Access to Industry Expert Solution Center

Connect with Your Peers via AFS Community Connect

Monthly Educational Webinars & Studio Solutions eNewsletter

Loyalty and Retention Programs

Custom Fitness Professional Profile Builder - Promote Your Skills to Potential Employers



Exclusive Member-only Best Practice Articles

Access to Industry Calendar of Events

Enrollment in AFS Exclusive Product Spotlight Program

Access to Corporate Wellness Programs - Promote Your Studio to 4 Million+ Consumers


Custom Studio Profile Builder - Post Jobs and Special Studio Offers


Unlimited Studio Profiles




ATTENTION: Vendors, Suppliers, Manufacturers and Consultants!
AFS has a benefits package designed exclusively for You!
Click here for more information

Frequently Asked Questions

Who can join AFS?

Our three primary membership categories are Studio, Professional, and Associate (Vendor).

Studios are usually represented by their owner and the studio can be of any type: personal training, physical therapy, Pilates, yoga, etc. Typically our member studios are less than 10,000 square feet although our business principles will help all studios.

Professionals are instructors/trainers who are yet to open their own studio, but have that vision. Our products and programs show these professionals what they need to know and do before and after opening their studio.

Associates are our vendor friends, providing products and services that serve the needs of studio owners. By gathering the “leverage” of a national association AFS has been able to secure advantageous pricing and programs on behalf of our members.

Can I join AFS if I'm already a member of another association? 

Yes! We welcome all. Start your 15-day free trial and become part of a stronger, more unified studio community. 

How can I reach an AFS representative?

You may contact us or call (312) 361-1144 and one of our representatives will be happy to assist you.


Will I be charged during my free trial?

Your first 15 days are completely free! We will never charge you for your membership during your free trial and you may cancel at any time during your trial. If you have any questions or need further information please feel free to call us at (312) 361-1144 or email us at info@afsfitness.com.  


Can I access all the member benefits during my free trial?

Absolutely! All of our benefits are available during your free trial. Connect with your peers, obtain valuable business information, and explore all the benefits we have to offer. AFS was created to help build a stronger, more unified studio community.  


Can I convert my membership from Fitness Professional to Studio Owner?

Of course! Switching your membership is an easy process. Just let us know you'd like to make the change by emailing us at info@afsfitness.com.


What’s the benefit of joining annually versus monthly?

You save BIG money ($150!). Because we appreciate your dedication to the AFS community we have discounted your membership by more than 40%.



The AFS concept has been on our radar for some time. What AFS offers will go a long way toward helping the smaller studios reach their financial objectives. We look forward to partnering with AFS.
Jennifer Urmston Lowe National Account Manager Sports & Fitness Insurance
Independent studios are making a big difference in our industry and SPRI is excited to be partnering with AFS which is providing support and services to this dynamic and fast-growing segment of the industry.
Herb Flentye, CEO SPRI Products
As a studio owner in Chicago, I was looking for exactly what AFS provides - profitability enhancement tools directly focused on my business. We’re excited about utilizing AFS’ benefits and becoming part of the community in order to help see my business grow.
Pia Hamilton, Owner Intrigue Dance & Performing Arts Center
It is exciting to see the fitness industry evolving and the role that AFS plays in this. AFS understands the trends and "gets" it.  I strongly encourage studio owners and fitness professionals to join.
Karen Jashinsky Founder, O2 MAX